The Ideation of "Thread Game"
When it comes to fashion, most people don't consider how their purchase affects the environment. A lot of the clothes that are sold in the market are made from synthetic fibers and chemicals that take a toll on the environment.
Modern fashion is geared towards a 'fast fashion' market that produces huge amounts of throwaway clothes. If you choose sustainable fashion today, Congratulations! you belong to the top 15% of fashion consumers worldwide.
The Thread Game is the brainchild of our founder Niki. She wanted to create an eco-conscious brand that offers high-quality, comfortable, fashionable clothes. Her idea behind the brand came into reality when she started playing with different threads and colors, providing unique and in-trend designs.
Being Indian she loved to create designs that are rooted, giving a hint of native touch to them. It is a matter of fact that Indians love cotton considering the weather and sustainability and bingo the idea worked great and Thread Game became a much-loved brand in no time.
The story behind the brand name
The name "Thread Game" symbolizes the fun that we have with our natural fabrics, we love to create designs that bring your personality out. As they say, what we wear is an extension of our personality and our designs get your vibe to check 100 percent.
True comfort along with fashion, is a choice of modern India. This stays core to our work. Our clothing will always remain an extension of fun, experimentation with new ideas, creating wearable fashion, and making your curves accentuated. There is something for everyone.
How our brand got recognized
Our vision was to make our dedicated clientele fashion equipped. On our journey, we could not only help them get their unique style recognized but we could also get them their daily looks sorted. Coordinating with accessories and colour combinations we could give them a finished look.
This made us grow and now we proudly extended our store with all the accessories you need from shoes to bags, and other trendy accessories to give you a complete look.
The Thread Game team is always expanding, and with that expansion comes a greater diversity of fashion sense from which we draw inspiration for our products. Our team of fashion-savvy followers helps us design, manufacture, style, and create a difference in this amazing world of fashion. We are more focused on manufacturing organic clothing products as the brand to spread more awareness around Indian women's wear for more comfy and fashionable looks.
Our vision for Thread Game
At Studio Thread Game, our commitment to quality means that we never compromise on the material used for our fashion pieces. Our designers painstakingly create each piece with natural elements that will make you look and feel fabulous! And we look forward to delivering you more of it as we grow.
We strive to make a difference in the world around us by offering our clothing in a wide range of colors and sizes to suit people's body positivity and confidence. To us, sustainability is not an option but the only way to move forward. Our clothing will not only use natural fabrics as material like cotton, silk, and more but also support the artisans who are behind the handlooms and its tradition. And of course, all of our clothing is designed to be cute, comfy, stylish, and fun!
Keep your vibe in check and the Fashion game on with Thread Game!
We all have a story behind our brand, and sharing it is a great way to spread awareness about what we're passionate about. This blog was a fun and creative way to do just that!